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Embracing Authenticity: Unleashing the Power of Communication in Art Therapy
Are you an art therapist desiring to build a loyal community that match your true identity for feeling in tune? “In tune” meaning consistent heart-to-heart communication that’s so deep and interesting keeping you both excited to meet again. Do you wish for these clients to always return to you for everything that’s on their mind?…
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Brand Message for Art Therapy: Simplified Concepts
Discover how to create a clear brand message in art therapy, simplifying complex concepts to better engage with potential clients and rank higher in search results. In this article, we explore strategies to understand your audience, use simple and accessible language, tell compelling stories, visualize your message, focus on key benefits, and provide clarity on…
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Do you want to know the secret to building effective marketing through the power of creating a customer profile?
When we think about marketing people immediately assume that it’s all about advertising and sales and being in peoples faces. People mix up marketing and advertising but they are different though they are siblings to each other. I am going to channel the lovely Seth Godin, a marketing expert who I look up to for…
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Here is a quick way to engage with your audience so that you can understand them on a deeper level.
I hear from time to time: “I do not know who I am speaking to.” or “I am trying to get clients, but they keep running away after they hear they have to do art in a therapy session.” The behaviour reflects the act of not understanding the client you want to work with and…
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Finally, understand your ideal client from the inside out with these special ingredients
An art therapy brand needs love and care from a supportive audience who loves what they do to keep the brand alive and thriving. Understanding your ideal client is essential for the success of your brand; they become your biggest fans and will always be loyal to you. In return, be loyal to them and…
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Here’s How To Conduct Your Own Market Research Like a Pro Even If You Are Not An A++ marketer
The importance of market research is the focus for all brands, its the gold you need for building a successful business. Market research gives you the advantage in getting to know your ideal client. Get deep into their needs, wants, desire, and preferences in looking for information and how they connect with others. No need…
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How to be more mindfully aware with yourself and your people even through this noisy and distracting world?
Have you noticed that as we progress through the years, the pace of the world becomes faster and faster? It is becoming even more challenging to stay focused in one place because countless distractions leading to a spot with no target. The world transformed it self into a noisy atmosphere for the sake of business…
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3 reasons you should be using your past experiences in your communication to build story and connection
other humans today. Humans love building connections or explain an idea. The first form of storytelling dates back 36,000 years ago in The Chauvet Cave in France. People say stories drawn on the walls about a volcano disaster. Humans seek connections through similar experiences to find common ground with another individual, to form an emotional…
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Here’s how not knowing your strengths and weaknesses; can hurt how you show up and market yourself.
In the mental health space, we see different types of therapists, trauma therapists, social workers, marriage and family therapists, and play therapists. Why though? It is all about specializing in areas of strength; if not, you will be the all-in-one therapist and fall into burnout. Before even setting foot into starting your private practice and…
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See how easily you can find what you stand for, so you can create an amazing presence
People in the world lately are not following their true selves. I know art therapists are the same, trying to fit into spaces where they do not belong. Trying to work in agencies that do not align with them 100%, the reason why is because it comes down to the brand values and the culture…